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Get Improved Customer Engagement With A Product Configurator

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Get Improved Customer Engagement With A Product Configurator

Posted by Millwork Products on
Get Improved Customer Engagement With A Product Configurator

Have you ever experienced trying to look for that “one size fits all” product but what you end up finding are a variety of different products with each having only one or two of the specifications that you’re looking for? That’s something that has frustrated customers for years. While lumber and building materials have made strides to meet customer demands when it comes to specific product measurements and specifications, there have been instances where they still fall short of expectations. This is where having a Product Configurator comes in handy.

The Product Configurator

A product configurator is more than just a fancy tool. This interactive system gives your customers full control over the product they want to create while still staying within your company’s ability to manufacture them. Product configurators cover every aspect of the product from its build and assembly to its materials and texture. Everything selected and added by customers when building their products are then listed and totaled as part of their final product quotation.  



This type of interactivity not only ensures that customers get the products they need, it also allows them to track how much they’ll end up spending as they configure their products. This gives them the benefit of making adjustments and not getting caught off-guard once their billed. While product configurators help customers get the exact product they need, these systems also help companies by working around their tools and abilities to build and produce these products. 

How Product Configurators Promote Better Customer Engagement

A product configurator goes beyond delivering products that your customers want; it also makes the experience of getting the product easier.  



First, a product configurator eliminates the hassle of dealing with technical terms and jargons since it provides a more visual approach when it comes to creating products. Your customers don’t have to do research or understand technical specifications just to explain what they need. They just log into the product configurator system and start building their products with the tools available. Best of all, they get to see an interactive copy of the product being created right in front of them, in real-time. 

Second, the product configurator gives customers the creative freedom to design their products. This keeps them from feeling boxed up and forced to settle for items that they can only see in your inventory. It gives them the freedom to try out and add new features to the products they’re designing. If things go wrong, they can always start over fresh or revert back to the previously saved set-up they created. With a product configurator, both you and your customers are assured of getting and delivering a product that matches their needs, reducing the chances of dealing with customer complaints and returns.  



Third, product configurators allow customers to keep track of their expenses. Every material, hardware, and add-on integrated into the product being configured is listed, with its price computed in real-time. This makes it easier for customers to track their expenses, allowing them to stay within budget and not go overboard. In case they do, they can easily remove parts of the product directly in the configurator system, before it gets built.  



Shopping for products that matches the exact specifications you’re looking for can be quite difficult. By having a product configurator bundled with your website, you’re able to give your customers control by allowing them to design product. Not only does this enhance their shopping experience with you, it also improves your customer service by ensuring that you’re able to deliver the products they need at the right time.